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Shilav is the leading chain of stores in Israel for baby and childrens' fashion and lifestyle products. The brand has been operating since 1974 and accompanies the parenting experience at every stage, from pregnancy onwards. The stores are home to all the leading products and brands in its market and offer a rich variety of baby room products, strollers, safety seats, developmental toys, clothing, textiles, and room design. Shilav's ethos is one of quality and safety at every level of price, professionalism, service, and product innovation.