Itay Brands is a premium basic fashion brand that combines high quality, clean and contemporary design, and accessible pricing. Catering to both men and women, the brand releases weekly rotating collections alongside its signature “Never Out of Stock” items, which have become an integral part of its identity.

Founded in 2020 by the couple Itai and Yael Arbiv, the brand began as an online-only venture. Following its early success, Itay Brands launched a temporary pop-up store at Ramat Aviv Mall, which quickly became a major commercial success and evolved into the brand’s first permanent retail location.