NIKE was established in 1964.
It designs, manufactures and sells high quality fashionable sports footwear, apparel, equipment and accessories.
Its Target consumers are diverse and include men, women and children of different ages.
The NIKE brand is sold outside U.S. both directly and through leading franchisees.
In November 2014, FOX was granted a license to set up a chain of stores in Israel, and purchased the existing activities of third party licensees.
FOX operates 22 Nike stores in Israel.
On April 2017 Fox Group signed a Master Store Agreement with NIKE Canada Corp.
Fox Group was granted a license to set up a chain of stores in Canada for the sale of sports footwear, apparel, and accessories under the "NIKE“ brand.
FOX GROUP opened 4 Nike stores in Toronto.
Until the end of 2018 FOX GROUP will own 8 NIKE stores in Toronto.