Company Profile Q The Laline Story

Laline was established in 1999 as a boutique store offering soaps, candles, fragrances, oils, bath accessories and gifts.
Today Laline is a chain of stores operating 108 boutique stores in shopping malls in Israel and 25 additional stores abroad.
Stepping into a Laline boutique store is like stepping into a dream: An atmosphere, full of fragrances and tempting products, which invite you to feel and touch everything.
The stores range from 40-70 square meters and are designed with the white and bright Laline concept.
Laline entered the international market in 2011.
25 stores opened in strategic locations such as Japan, San Francisco and the Caribbean.
In 2016, Laline opened 2 stores in Hawaii.


In September 2017 Fox Group started to operate chain stores of Laline and will open 6-8 stores during 2018, in the leading shopping malls in Toronto.

The stores will be directly operated by Fox group (Laline)- a small team from Israel and locally.

The stores' range will be about 60 square meters and will be designed with the white and bright Laline concept.