Established in Israel in 2010 with the intent to create something fresh in the Israeli home product market.
The chain operates 70 stores.
Offers a diverse assortment of fashionable home products, while providing the consumer with a unique shopping experience, a large variety, value for money, and accessibility and quality.
Key success factors: large stores that enables an impressive display of the entire range of products, and generates a unique shopping experience.
One of the leading players in the market after only 7 years of operation.