Fox Home was established in Israel in 2010 with the intent to create something fresh in the Israeli home product market.
The chain operates 73 stores. It offers a diverse assortment of fashionable home products, while providing the consumer with a unique shopping experience, a large variety of product, value for money, accessibility and quality.
Key success factors: large stores that enable an impressive display of the entire range of products, and generate a unique shopping experience.
It is one of the leading players in the market after only 7 years of operation.