Billabong is a boardshort and bikini brand committed to the leading edge of surf culture. Founded in 1973 in Australia by visionary surfboard shaper and designer Gordon Merchant, Billabong is laser-focused on sharing the magic feeling of waveriding with the world

In the past few years, Billabong has extended its activity by acquiring high quality, leading brands – Element, Vonzipper, RVCA and Kustom.
Billabong was launched in Israel in 1994.

Since the partnership began, 40 Billabong concept stores were launched in Israel.