Aerie was established in 2006 by AMERICAN EAGLE OUTFITTERS.
Aerie by AMERICAN EAGLE OUTFITTERS offers home wear and intimate collections for young women.
Approximately 157 stores in the US (stand alone& side by side).
Target audience is females ages 15-25.
In Israel Aerie was launched on 2012 as a part of AMERICAN EAGLE OUTFITTERS stores with 31 shop in shop.
Also the chain operates 2 stand-alone shops.

In 2014 Aerie launched a new strategy and decided to take a REAL stand in the intimates business, this means no more retouching and no more supermodels in all the marketing aspects.
Under this strategy Aerie slogan is :THE REAL YOU IS SEXY!