NIKE was established in 1964.
Designs, manufactures and sells high quality fashionable sports footwear, apparel, equipment and accessories.
Target consumers are diverse and include men, women and children of different ages.
The NIKE brand is sold outside U.S. both directly and through leading franchisees.
Today NIKE activity in Israel is operated by few franchisees and includes 26 stores.
In November 2014 FOX was granted a license to set up a chain of stores in Israel, and purchase the existing activities of third party licensees.
FOX intends to open approximately 10 new stores of the Brand by April, 2016.